Donation Street Case Study
- Donation Street is a rebate site offering the ability for consumers to receive cash back or the ability to donate their monies to the charity of their choice.
- A second site was also created allowing non-profit organization to fundraise money for their organizations through online shopping
- Site incorporates member purchase tracking.
- Donation Street is advertising through similar sites gearing towards organizations that are a match to convert more visitors into subscribers.
- Related parent site of Donation Street.
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Learn the Net Case Study
- Established Coupon and Discount site offering retails stores discounts / promotions and regularly distributed email newsletters.
- To increase awareness of their shopping portal, Learn the Net uses iFrames on their current site to dynamically push the most current coupons and promotions.
- Learn the Net has a committed email subscriber base. To keep their shopping portal in front of the customer they display new and expiring coupons within their newsletter.
- Site management and search engine marketing.
- Related parent site of Learn the Net.
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Dummies Case Study
- Site created to compliment the publishing of the '2005 Online Shopping Directory'.
- Not only does the site list coupons and special offers but also incorporates information about all the websites listed in the book.
- The new book, with over 600 pages of sites reviewed, is easily categorized on their online guide.
- Each book category lists affiliate merchants related to that category to encourage visits to those merchants.
- Related parent site of Dummies. ('2005 Online Shopping Directory' - Paperback Publication)
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Stars and Stripes Case Study
- Military site catering to military personal offering online shopping and savings.
- Features stores that match the demographics of military personnel.
- Special promotions and products are displayed on the homepage that cater to the sites demographics which keep the visitors interested in coming back.
- To increase awareness of their shopping portal, Stars and Stripes use iFrames on their current site to dynamically push the most current coupons and promotions.
- To jump start the program Stripes distributed 30 thousand postcard mailings to their subscribers informing them of the ability to save on the site.
- Related parent site of Stripes and StripesClub.
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FindSavings Case Study
- Established coupon and discount site offering reviews on retails stores, articles and regularly distributed newsletters.
- Email newsletters are scheduled bi-monthly that include new and expiring sales. The newsletter also pushes specific high producing retail merchants that cater to the sites demographics.
- FindSavings offers a holiday coupon shopping guide that updates to match the current holiday. Customers come back often to find the last holiday specials.
- Site management and search engine marketing.
- Independent parent site - stand alone coupon site.
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